Service

Research and Ghost Shopping

At New Growth Strategies, we deliver tailored solutions to transform your business, from expert sales leadership to innovative marketing strategies that build trust and outperform your competition.

Competitive Research and Ghost Shopping: Gaining the Edge Over Your Rivals

In today’s fast-paced business environment, understanding your competition isn’t just a nice-to-have—it’s essential. To outperform your rivals, you need to know what they’re doing well, where they fall short, and how to leverage that knowledge to your advantage. At New Growth Strategies, we provide comprehensive competitive research and ghost shopping services to uncover insights that will help you stay ahead in your market.

Why Researching Your Competition Matters

Identify Opportunities

Discover gaps in the market and unmet customer needs that your business can address.

Refine Your Strategy

Learn from competitors’ successes and avoid their mistakes by tailoring your approach.

Strengthen Your Value Proposition

Pinpoint what makes your business unique and communicate it more effectively.

Outperform in Customer Experience

Understand how your competition engages with their customers and deliver a superior experience.

Ghost Shopping: See Through the Customer’s Eyes

Ghost shopping, or mystery shopping, is one of the most effective ways to gain first-hand insights into your competitors. By acting as a potential customer, we can uncover valuable details about their operations, sales processes, and customer service.

What Ghost Shopping Reveals:

Customer Journey Insights

Experience your competitors’ sales funnel, from inquiry to purchase, and analyze its strengths and weaknesses.

Service Quality

Assess how competitors interact with customers, respond to inquiries, and handle challenges.

Pricing and Promotions

Gather data on pricing structures, discounts, and promotional strategies.

Sales Tactics

Observe upselling, cross-selling, and other techniques used to close deals.

How We Help You Beat the Competition

In-Depth Competitive Analysis

We research your competitors’ products, services, pricing, marketing strategies, and customer reviews to provide a comprehensive understanding of their strengths and weaknesses.

Customized Ghost Shopping

Actionable Recommendations

Value Proposition Optimization

Customer Experience Enhancements

The Competitive Advantage You’ll Gain

Enhanced Market Positioning

Stand out with a clear understanding of how to outshine competitors.

Informed Decision-Making

Base your strategies on real-world insights, not guesswork.

Increased Customer Loyalty

Deliver experiences and value that exceed what your competitors offer.

Stronger Revenue Growth

Capture market share by consistently outpacing your rivals in quality, service, and innovation.

Stay One Step Ahead with New Growth Strategies

At New Growth Strategies, we believe the best offense is a smart defense. Our competitive research and ghost shopping services give you the insights you need to not just compete—but win.

Let us help you uncover what your competitors are doing and craft a plan to beat them at their own game. Contact us today to start building your competitive edge.

Learn more about Scott Boulas